Lara Menendez is Product Director and member of the Executive Board at Empathy.co, a leading innovator in commerce search and discovery . She is responsible for all aspects of the product. Her role is critical in the product strategy, focusing on commerce search experiences that evoke positive emotions.
Prior to joining Empathy.co, Lara’s work experience included data engineering and analytics positions with Pull&Bear and Merkle. Her crucial role in overseeing global product management at Empathy is reflected in how she leads the product team: A team that is committed to building human-centred commerce search and discovery platforms that empower big brands to create trustworthy, understanding and joyful experiences.

When she’s not at her desk, you can find Lara enjoying a good Spanish wine. After living in Asturias and Galicia (Spain), she is now based in London as part of Empathy’s team in their UK headquarters. She loves London vibes but she misses Spanish gastronomy.