Angel Maldonado
Founder - Product Vision
Angel Maldonado Empathy

Ángel Maldonado has spent the last 20 years passionately developing and executing eCommerce Search and Navigation solutions. Having studied Computer Information Systems at Liverpool University, Angel started his career working for Autonomy before founding EmpathyBroker. He also recently spent a short period seconded to Rich Relevance’s Exec team to help them develop and advance their new search offering (Find). At, Angel drives forward the product vision, innovation and ethos of creating a company with truly organic values. Angel is an evangelist and enthusiastic blogger who regularly speaks at industry events. He likes to explore the future of Commerce search, placing the importance on people, their emotions and unpredictability rather than data and processes to create experiences that generate an emotional connection. A keen sea sport enthusiast, Angel plays the guitar and enjoys poetry and meditation. He’s lived in the US, Spain and the UK, and now splits his time between London and Gijon (Asturias).